@misc{Kotler_Philip_(1931-_)_Marketing,
 author={Kotler, Philip (1931- )},
 howpublished={online},
 publisher={Gebethner i Wolff},
 language={pol},
 title={Marketing : analiza, planowanie, wdrażanie i kontrola},
 type={książka},
 keywords={marketing, zarządzanie},
}