The article explores young people’s reluctance to read literature and how to motivate a generation of digital natives to reach for a book. The author reflects on literary education inspired by a literary criticism workshop. Special attention is drawn to the most recent literature as particularly motivating because it poses a challenge to both teachers and pupils. Additional approaches for teachers to consider in order to nurture an affinity for reading include rejection of instrumentalism in literary education (e.g. teaching to the test) and expression of the teacher’s personal fascination with literature and organization of classes in “the free zone of reading”.